It seems every day there is an emerging technology entering our world, but multiple surveys have shown differing public perceptions towards these. UK consumers are excited by biometric technologies, the arrival of 5G & wearable tech, but fearful of driverless cars & artificial intelligence.
Biometrics (32%), 5G (31%) and wearable technology (28%) received the highest proportions of people saying they are excited about these advances. Conversely, driverless cars attracted the most concern from UK adults with over two fifths (43%) of respondents worried about the problems that may arise from driverless vehicles. The next most worrisome technology is Artificial Intelligence (AI) with 24% fearful of this technology and in particular how it could impact on jobs. Along with these technologies and other significant trends like IoT and Big Data it is important manufacturers and developers make customers and consumers aware of what the terms mean and how they can improve day to day lives and actually be a force for good.
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